American Express

Location: Columbus Circle, NY
Agency: Black Flower
Role: Producer

The Thanksgiving Day Parade viewing party event is an invite only for Black Card American Express members. We rent out Ascent Lounge and host about 200 guests. There is a staged seating section, full course brunch, caricature artists, photographers and selfie stations. Guests may view the parade at Columbus Circle from the warm confines from a comfortable lounge.
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Location: Multiple locations, NY
Agency: Momentum
Role: Producer

This was a classic US Open activation. We went to four different corporate headquarters and set up a Fan Experience Zone. Throughout the day, employees could check out some of the new American Express offers, win prizes and interact with brand ambassadors.