DAZN at Madison Square Garden

Location: Madison Square Garden, NY
Agency: MKTG
Role: Producer

DAZN is a live and on-demand platform that streams boxing and soccer. We were hired to provide production support for the experiential activation of the Canelo vs. Fielding fight. We installed and managed a footprint at MSG that included a LED video wall and a selfie station that encouraged people to sign up for the new DAZN streaming service.